We design your site, and an AI answers the calls you miss. Free demo in 2 business days. Everything in writing, nothing on the phone.
These are concepts, not client work. We show skill, not borrowed logos. Your site starts from scratch.
Free demo in 2 business days. A real link you can click, built for your business before you pay anything.
No calls. No meetings. Ever. Everything happens by email, in writing, on your time.
A med spa should feel calm. A gym should feel loud. We design in your trade's own language, then build it fast, mobile-first, and easy to find on Google.
Two taps to book. Reminders that cut no-shows. And an assistant on the site that answers questions at 2 AM in your voice, then books the visit. No extra staff, no missed customers.
We host it, guard it, and edit it every month. Happy customers get a friendly nudge to review you on Google. And once a month you get one page that shows exactly what your website earned you.
Most missed calls become someone else's customer. Our system texts them back in seconds, answers questions, and books the visit. You just show up.
Your line rings, you're with a customer. They hang up.
The system texts back with your name on it, in seconds.
It answers, offers times, and books. You get an email receipt.
Hover any card and the site scrolls. Click it and you are on the real page. Nothing here is a screenshot pretending to be alive.
The everyday money-makers. Dentists, med spas, gyms, restaurants. Each one built to turn a visitor into a booked appointment.
The high-ticket look. Coaches, fashion, weddings, premium brands. Proof we can go dark, quiet, and expensive when the client calls for it.
Honesty note: these are concept sites we built to show craft. No fake clients, no fake reviews. Your site is built new, for you.
Shoplight is a small web studio with one belief: a local business should never lose a customer because of its website or a missed call. The light in your shop window says "we're open." We keep that light on, online, day and night.
We work async on purpose. No meetings that eat your day, no sales calls that corner you. You get real work, in writing, that you can judge with your own eyes before a dollar moves.
The demo comes first. You judge finished work, not promises.
Every price, every change, every promise, documented in email you can reread.
Domain, site, and logins in your name from day one. Leave anytime, take everything.
Concepts labeled concepts. No fake clients, no bought reviews, no tricks.
Missed-call text-back, instant answers, booked visits. Works with any site, including one you already have. Setup done for you.
Every project starts with the free demo. No contracts, no exit fees, pause or cancel any plan whenever you want.
Business name, where you are, what you do. One minute.
A real link in your inbox within 2 business days.
Want changes? Reply. Everything happens on your time.
You pay, we launch, and the AI starts answering leads.
Yes. We build it before you pay anything. If you don't want it, you never hear from us again. We keep the demo for our records.
Really. Everything is email and writing. You get clear messages you can read on your own time, and every decision is documented.
They are concept sites we designed to show what we can do, labeled CONCEPT everywhere. No fake clients, no fake reviews. Your site is built new for your business.
When you miss a call, it texts the caller back in seconds, answers their questions, and books the visit. It works with your current site or a new one. Cancel anytime.
Demo in 2 business days. Full site usually live within a week of your go-ahead.
Send it in the form. We'll show you a demo of the upgrade next to what you have now.
You do. The domain, the site, and every login are in your name from day one. If you ever leave, everything goes with you. No hostage situations.
Yes. Copy and imagery are part of the build. Hand us nothing but your business name and we still ship something you're proud of. Anything you do have, we use.
Yes. We connect the domain you already own, or help you buy one in your name if you don't have one. We never hold it.
A care plan keeps it fast, safe, and updated, with a one-page report every month. Or take the site and run it yourself. Your call, no pressure either way.
We work with businesses across the US, fully remote, by email. Wherever you are, the process is the same and just as fast.
Half to start, half at launch, by secure card link. Monthly plans bill monthly and cancel with one email. Every charge is agreed in writing first.